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Corporate Partners
"Support the development of today's youth through a partnership with Big Brothers Big Sisters. Your employees can make a difference in a child's life, just by spending one lunch hour a week at a local school. Young people, who have a positive adult relationship in their life, have higher self-esteem and a better attitude towards school. This relationship offers new life experiences for both the child and the volunteer."
-Diana Bohr, Community Relations Manager, The Arizona Republic
As one of the fastest growing segments in advertising, cause marketing is helping corporations build valuable relationships with educated consumers. These relationships create loyal consumers who can better identify with a company's philosophy, positioning and brand, while still affecting social change.
Because selecting an appropriate charity to partner with is the key to achieving a successful marketing plan, Big Brothers Big Sisters has much to offer. Market research confirms that BBBS has an enviable brand:
Nationwide, 88% of Americans recognize the name "Big Brothers Big Sisters"
One of the top three most recognized youth serving brands in America
Universal appeal - children remain America's top priority
Our mission is well understood and our reputation is excellent
BBBS is associated with a "purity of mission," professionalism and integrity
Having many audiences is a benefit to corporations as we have great potential to reach a diverse and broad audience. Our clients include children, parents, guardians, volunteers, donors and board members. A national breakdown looks like this:
54% of volunteers are women, 46% are male
25% of volunteers are African American, Hispanic or Asian
The median age of our volunteers is 31
50% of volunteers list there occupation as "management" or "professional"
80% have attended some college and/or received college degrees
Many partnering opportunities exist within the Big Brothers Big Sisters mission. If your corporate culture encourages community involvement and corporate citizenship, please contact us at (602) 264-BIGS.
"Experience the power of an hour. Become a Big and see the difference you can make in a child's life. A partnership with Big Brothers Big Sisters offers our employees the opportunity to not only have a positive impact on a child, but it enhances our lives as well."
- Renee Levin, Public Affairs, Intel |
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